Rainbow Community Care is pleased to announce the successful completion of a year-long, intensive strategic planning endeavor designed to strengthen its organizational leadership and future planning capabilities. Funded by a $30,000 Capacity Building Grant from the Greater Watertown Community Health Foundation (GWCHF), the initiative has positioned Rainbow to provide more sustainable, aligned, and effective care across the community for decades to come.
The program, known as the “Visionary Community Leaders Initiative: Steering Rainbow’s Future in Community Wellness,” was focused on shifting the organization from making reactive decisions to adopting a clear, proactive strategy. Senior leadership
spent the last year working with experts from InVantage Consulting to develop a new Strategic Vision & Execution Plan (SVEP)—a comprehensive, long-term roadmap guiding all operations, from care delivery to community partnerships.
For the patients and families of rural South-Central Wisconsin, this means Rainbow Community Care is now better equipped to handle the changing health care industry landscape. Key outcomes include:
Clarity on Core Values: Rainbow refined its organizational values, creating a consistent cultural foundation for all staff, ensuring every interaction is aligned with the mission.
Proactive Planning: The leadership team adopted a disciplined approach to goal setting, using new digital tools to track progress and hold departments accountable to the shared vision.
Stronger Governance: The Board of Directors now uses a “governing dashboard,” providing them with clear, timely data for better oversight and support of the executive team.
“This grant gave us the structure and shared language we needed to operate with unity and clarity,” said Carol M. Brown, President & CEO of Rainbow Community Care. “It has empowered our leaders to lead with greater confidence and our Board to govern with sharper insight. We are moving forward with a clear, shared roadmap that ensures we can meet the growing needs of our community for years to come.”
The initiative’s success was confirmed in June 2025 with the Board of Directors’ formal approval of the new Strategic Vision & Execution Plan. Rainbow Community Care extends its sincere gratitude to the Greater Watertown Community Health Foundation for its vital investment in the organization’s strategic planning capability. This framework will have a lasting impact on Rainbow’s ability to serve local patients and families live well throughout aging, illness, and loss.
ABOUT RAINBOW COMMUNITY CARE
Founded by volunteers in 1990, Rainbow Community Care is a local, independent, and non-profit provider of services that supports patients and families throughout the entire journey with aging and serious illness. Highly regarded for excellence in hospice care, palliative care, advance care planning, grief support, parish nursing, and volunteer programs, we care for people living in their homes, assisted living facilities, and nursing homes in rural South-Central Wisconsin as well as the Rainbow Hospice Care Inpatient Center in Johnson Creek.
Editor’s note: The above press release was received from Rainbow Community Care.
