As part of its ongoing Business Retention & Expansion (BRE) program, the City of Whitewater Community Development Department recently met with leadership from PremierBank – Whitewater to discuss collaboration opportunities and better understand how the bank is serving local residents and businesses.

Mason Becker, Community Development Director, and Karin Silvius of the Whitewater Area Chamber of Commerce met with Melissa Overdahl, Branch Manager, and Joel Kohl, Vice President & Loan Officer, at PremierBank’s Whitewater branch. The discussion focused on PremierBank’s range of personal and commercial banking services, lending products available to the community, and ways the City and PremierBank could partner more closely in the future.

PremierBank shared its strong commitment to Whitewater and noted that the Whitewater branch currently employs seven staff members, including bilingual team members who help serve the Latino community. The bank offers personal banking services for both residential and commercial customers and maintains dedicated lending funds to support local needs. “We have the resources to meet the full range of financial needs for residents in the Whitewater area, from everyday deposit products like checking and savings accounts, to competitive loan options for small businesses, consumers, and homebuyers. What truly sets us apart though is that we are a community bank, with local ownership, where all decisions are made locally, allowing us to respond quickly, and tailor solutions to our customers’ needs. We pay local taxes and reinvest in the Whitewater area through philanthropy, including donations to local nonprofit organizations,” said Kohl.

During the visit, PremierBank expressed interest in exploring partnerships that could help address housing affordability and homeownership opportunities, particularly for first-time homeowners. Workforce topics were also discussed, with the bank indicating that its current staffing needs are being met and that it frequently employs UW –Whitewater students. The PremierBank team also shared interest in expanding internship opportunities for high school students and highlighted its ability to provide advancement opportunities, which has contributed to strong employee retention. “The BRE program is about listening first and building long-term relationships,” said Becker. “PremierBank is clearly invested in Whitewater’s future, and conversations like this help identify ways we can align local resources, housing initiatives, and business support tools to strengthen the community.”

The City of Whitewater’s Community Development Department will continue BRE visits throughout 2026, meeting with local businesses including manufacturers, financial institutions, and other organizations to identify opportunities, address challenges, and support sustainable economic growth within the City of Whitewater.