The Whitewater Tourism Council is happy to announce the airing of “Just off Main Street.” This is a Discover Wisconsin program that features four different communities. Whitewater will be the third city featured in this half hour program.

The short five minute segment showcases some of the best features Whitewater has to offer. The segment starts by reviewing our weekly city markets with emphasis on the vendors, products, and live music. Next, the show features our Ice Age Trail with special interviews by Cameron Clapper and Ruth McCann about how the trail benefits our community. Last but not least, the segment focuses on biking in Whitewater. An interview with Liz Sotherland from BicycleWise and Sports Fitness reveals how blessed we are to have miles of designated paved roads for biking. The segment then wraps up with a beautiful montage of our city.

The segment airs Saturday, March 16, at 5 pm on ABC (WKOW) and Sunday, March 17, at 10 am on Fox (WITI). 

On March 11, a special preview of the full segment was held at Whitewater Cinemas. In the audience was the show’s producer, Jessica Murphy, and Discover Wisconsin Marketing Coordinator, Lisa Beck. At the end of the show they presented the Whitewater Tourism Council with their “2019 Choice Destination” plaque.