While some Dollar Tree fans had hoped that the new Whitewater store at 1139 W. Main Street [just west of Indian Mound Parkway] would be open in time for Christmas decorations, it turns out that the store will open on Sunday, February 2. A manager from the Delavan store who was helping stock the shelves confirmed the opening date to the Banner, together with the regular store hours: Sunday 10 a.m. – 8 p.m. and Monday – Saturday, 9 a.m. – 9 p.m.

Local residents who are customers of other Dollar Tree stores have commented that some of their product lines are considerably different from those of Dollar General, which operates a store on Whitewater’s east side. Some have indicated that they purchase items such as greeting cards, holiday, seasonal and celebration decorations, and teacher-oriented items such as bulletin board borders.

Dollar Tree kept its prices at $1 for thirty years but raised their minimum price to $1.25 in 2021 and to $1.50 in 2024. Some items may be priced as high as $7. In a December earnings call executives warned that if new tariffs are imposed on imported goods, they may have to raise prices, seek distributors from alternative nations, and/or stop selling some product lines entirely.