The Power of Produce (PoP) Club was piloted at the Whitewater City Market in 2018. Sponsored by W3, Inc. and UW-Whitewater Sustainability, this program is back for 8 weeks at the Whitewater City Market, starting June 11th. This program was developed to teach kids about food and healthy eating, and to educate them about where their food comes from. Designed for 3-12 years of age, kids can participate in weekly games and activities and receive a coupon to spend at the market on fresh fruits and vegetables from local growers.
Parents and kids were surveyed at the end of last season. When asked if kids tried any new fruits and vegetables after participating in the PoP Club, one kid replied, “Yes, honey dew! I loved it!” Other parent comments included, “The kids were more interested in picking out and eating healthy foods,” and “We have really enjoyed the activities and my daughter loves spending her coupon.” Vendors were also surveyed and indicated that they noticed an increase in interactions with kids at the market. One vendor noted, “I like when kids get excited about buying vegetables.”
The 2019 season will bring new, fun education and activities for kids on nutrition, plant parts, and environmental education. Kids can join the PoP club by visiting the W3 tent on market days through July 30, 2019. For more information, visit www.W3wellness.org or follow Facebook @WhitewaterWellness3.
About the organizations:
Working for Whitewater’s Wellness, Inc. is a 501(c)3 organization. Founding members include UW-Whitewater, the City of Whitewater, the Whitewater Unified School District, and Fort HealthCare. Our Vision – A community where people live longer, happier, healthier lives.
Whitewater City Market, established in 2015, brings area farmers, artisans, food carts, craft beer, live music, and the community together at the historic Train Depot (301 W Whitewater Street) every Tuesday from 4 to 7 p.m. to create not only a unique shopping experience but a celebration of what is local. Hosted by Downtown Whitewater, this vibrant market includes free music, kids’ activities, and over 50 vendors.
For more information contact:
Lisa Dawsey Smith
Downtown Whitewater Inc Board President
Whitewater City Market Co-Manager
ldawsey06@gmail.com | (262) 473-2200
