Editor’s note: The following information was provided by Downtown Whitewater.

As the leaves fall around us, Downtown Whitewater, Inc. staff and volunteers are once again focusing on the upcoming holiday season.

We are pleased to announce the return of our annual Parade of Lights as well as a new title
sponsor – Generac. We are fortunate to have Generac as a member of the Whitewater business
community and incredibly grateful for their continued generous support. The parade steps off at 6 p.m. on Friday, December 3.

This year’s parade theme is “Storybook Christmas.” Parade participants are encouraged to use
the google form link included below or on our website to indicate their desire to participate in this
year’s parade. Because our parade is of course after sundown all participants are encouraged
to include lights as part of their display. In years’ past we’ve had folks also tell us that the length
of the parade could be challenging especially in colder years, so this year the route has also
been modified to make it easier for participants. A map detailing the parade route is on our
website downtownwhitewater.com.

Parade entry link: https://forms.gle/mfxy8FVccpXymGzu8

Attendees are welcome to join us downtown right on Main Street to enjoy a variety of activities
before the parade. New for 2021, the City of Whitewater Parks and Recreation Department
brings a Positivi-tree to downtown with an ornament decorating station by the large evergreen in
the Flat Iron park (402 W Main Street). Community members will be invited to write something
positive on an ornament at the station or from their own collection to be displayed December
6th through January 14th. Additional children’s activities and pre-parade warming stations will
be announced in the days to come.