Whitewater’s Coolest Annual Event Returns in 2025

Special Olympics Wisconsin debuts 2025 Polar Plunge campaign February through March

Special Olympics Wisconsin (SOWI) supporters from across southern Wisconsin will be Leapin’ for a Reason in Whitewater Saturday, March 15, for the 2025 Polar Plunge® for Special Olympics Wisconsin, presented by Law Enforcement Torch Run for Special Olympics Wisconsin and US Venture.

The Whitewater Polar Plunge® kicks off at the Whitewater Aquatic Center (580 S. Elizabeth St., Whitewater) with an Opening Ceremony at noon followed by nonstop plunging into the Aquatic Center’s pool. The day will include live music, photo moments with Chilly Bear, an open swimming event, cardboard boat races, and plenty of fun memories while raising funds for Special Olympics Wisconsin athletes. Unique to Whitewater, the zero-entry pool also provides an inclusive opportunity for people with accessibility concerns to still participate.

This year’s Polar Plunge® features two great ways to get involved:

1. Polar Plunger: The traditional way to plunge—jump into icy waters and bask in your generous glory! Those opting out of an in-person event can make their own adventure via Alternative Plunge.
2. Polar Pledger: Less daring individuals can still get involved without getting wet.

Plungers who raise the minimum $100 will receive the official Polar Plunge® long-sleeve shirt with unique design for 2025. Those raising more can earn additional incentives.

Whitewater is one of eight Polar Plunge® locations spanning seven Saturdays across the state. Other events this winter include Wisconsin Rapids, Oshkosh, Madison, Green Bay, La Crosse, Milwaukee, and Chippewa Falls.

More information, including registration and an updated schedule of events, can be found at PlungeWI.org. Pre-registrations are highly encouraged, but on-site day-of registration will also be available.

The Polar Plunge® is Special Olympics Wisconsin’s largest annual grassroots fundraiser—all funds raised for this unique winter tradition go directly to Special Olympics Wisconsin, helping thousands of statewide SOWI athletes train and compete at the state, national, and international level. The event also supports year-round health and wellness programs, leadership development, and Unified Champion School initiatives that enrich the lives of individuals with intellectual disabilities (ID).

The Whitewater Polar Plunge® is sponsored by US Venture, Generac, Fort Community Credit Union, Hexpol, and the Law Enforcement Torch Run for Special Olympics Wisconsin.

For more information about the Special Olympics Wisconsin movement, visit SpecialOlympicsWisconsin.org.