UW-W Returns as Title Sponsor for Discover Whitewater Series

WHITEWATER– August 19, 2020 (Discover Whitewater press release) – The Discover Whitewater Series (DWS): Half Marathon and 5K is more than just a race; it is a way to impact and give back to the Whitewater community.  

The generosity from sponsors creates opportunities for Whitewater’s schools, athletics and so much more. As a valued aspect of this community, the University of Wisconsin-Whitewater (UW-W) has recommitted as a Title Sponsor for the eighth annual DWS, scheduled for Sept. 20, 2020. 

Thanks to the contributions of UW-W, the DWS is able to offer a fun and competitive event that showcases the beauty of Whitewater and highlights the UW-W campus. The new course route allows participants to see more of the UW-W campus than they have in the past.  

“The new DWS course showcases more of Whitewater than ever before,” said DWS Executive Director, Jeffery Knight. “UW-W has always been a huge supporter of the race and we are thrilled to be highlighting the University’s campus. Without the University’s continuous generosity, we wouldn’t be able to plan such an incredible athletic event for the community.” 

In addition to UW-W’s sponsorship, Aladdin Food Services provides food for race participants and volunteers. Aladdin supplies the food for a majority of the UW-W campus’s dining options.  (Banner note: UW-W’s dining purveyor formerly did business as A’Viands; however, in December, 2019 its parent company, Elior North America, rebranded all of its higher education accounts to a single brand, Aladdin Food Management Services, LLC.)

In previous years, UW-W Dining Services in partnership with Aladdin has provided the pre-race dinner celebration for participants. While there may not be a pre-race dinner this year, participants and volunteers will still have plenty of opportunities to taste many of the delicious options that Aladdin Food Services has to offer.  

Many UW-W students volunteer for DWS to earn volunteer hours and support the community. Typically, different campus organizations will also volunteer by manning many of the water stations that provide hydration to all participants. The DWS team is so grateful that even students come out and support the City of Whitewater.   

“UW-Whitewater is pleased to help support the Discover Whitewater Series and have been onboard since the beginning,” Chancellor Dwight Watson said. “We are a proud partner in this event, and so many others, that showcase all that Whitewater has to offer. Whitewater is a great place to learn, live, work, play and run!” 

Between providing volunteers, facilities, and food service UW-W is involved in almost every aspect of putting together the DWS. 

UW-W’s sponsorship helps DWS grow and helps to create a fun event that the whole community of Whitewater can come together for. Proceeds from the race are donated to five local charities: Bethel House, UW-Whitewater Athletics, Working for Whitewater’s Wellness (W3), Whitewater Unified School District and the J-Hawk Aquatic Club.  

The DWS team looks forward to another year working alongside UW-W. To learn more about the University and all that they do, check out  http://www.uww.edu/.  

About the University of Wisconsin-Whitewater 

The University was founded in 1868 and officially joined the University of Wisconsin System in 1971. Our campus has continued to grow and evolve ever since, and we hope you’ll come be a part of the next stage in our story. Our university recently had a significant milestone in our history. In 2018-19, UW-Whitewater celebrated its 150th anniversary. This is an outstanding accomplishment and speaks both to our legacy of excellence, and our ever-growing impact in our region and in Wisconsin. More recently, the UW-System board of regions announced that UW-Whitewater is the most affordable four-year college in Wisconsin. For more information visit www.uww.edu.  

About the DWS 

The goal of the DWS is to promote the City of Whitewater and highlight its greatest features, while keeping everyone in the community active. All the proceeds from the race are donated to five local non-profit partners: Bethel House (which provides interim housing for homeless families), Whitewater LEADS, Working for Whitewater’s Wellness (W3), Whitewater Unified School District and the J-Hawk Aquatic Club. The DWS partners with the city, business community, university and the school district to make this a tremendous event that benefits all who participate. For more information about the race visit www.runwhitewater.com

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