New Downtown Business Hosts Grand Opening and Ribbon Cutting

Mariah Lohf


Pilates Reformed, new addition to downtown Whitewater is set to open its doors with a celebratory Ribbon Cutting and Open House on Monday, February 17, 2025, starting at 11:00 AM. The event will be held at 131 W Center Street, welcoming community members to meet the owner, explore the new space, and experience firsthand the transformative benefits of Pilates.

The festivities will begin with an 11:00 AM Ribbon Cutting Ceremony, followed by an opportunity to partake in a mini class and demonstration at 11:15 AM focused on introducing attendees to the Reformer, a key piece of equipment in Pilates designed to enhance strength, flexibility, and mobility.

The studio is the passion project of Mariah Lohf, a proud University of Wisconsin-Whitewater alumna who graduated in 2015 with a degree in Human Resources. After years in the corporate world and the life-changing experience of becoming a mother in 2023, Mariah discovered Pilates as an ideal fitness solution for her postpartum journey. This new wellness approach transformed her life and inspired positive changes among her friends and family, igniting her passion to help others through movement.

“Fitness looked different for me as a mom, and Pilates offered a way to strengthen both my body and mind,” Mariah shares. “Seeing the benefits in my own life and in the lives of those around me motivated me to create a space where others could experience the same transformation.”

Mariah’s studio offers Reformer Pilates, with customized programs tailored to individual goals. Whether clients are seeking improved flexibility, enhanced muscle tone, or rehabilitation support after an injury, Pilates provides versatile benefits. The Reformer, in particular, uses adjustable springs to modify resistance, making it suitable for people of all fitness levels and mobility ranges. Clients who have experience with mat Pilates will find new challenges (and results) taking mat principles onto the Reformer.

Athletes will also find Pilates beneficial for skill-specific training, such as improving jump performance and enhancing core strength.

Mariah’s deep ties to Whitewater, from her time at UW-Whitewater to her continuing role as a sorority advisor, reflect her commitment to fostering human connections within the community. Her new studio is more than just a fitness center—it’s a welcoming space where people can strengthen both their bodies and their sense of belonging.

Join us on February 17 to celebrate this exciting new venture in downtown Whitewater. Experience the difference Pilates can make in your life!

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