Generac Expansion in WI Announced, Creating 700 New Jobs; Impact on Whitewater Unknown

Editor’s note: The following information was provided by the governor’s office. The Banner reached out to Tami Kou, Generac Director of Marketing Communications & Public Relations, to inquire as to what facilities expansion and/or job creation might be expected in Whitewater. Her reply was simply, “Generac Power Systems currently has about 400 job opportunities available across Wisconsin at its plant locations. The Company is hiring assemblers, machine operators and material handlers.”
Gov. Tony Evers, together with Wisconsin Economic Development Corporation (WEDC) Secretary and CEO Missy Hughes and Generac leaders, announced on September 28 the company is expanding its presence in Wisconsin by investing an additional $53 million in its facilities across the state and creating more than 700 new jobs. Based in Waukesha, Generac is a global leader in the manufacturing and design of energy technology solutions and other power products.

“This is fantastic news for southeast Wisconsin and our entire state’s continued economic recovery,” said Gov. Evers. “Generac is a great example of a Wisconsin brand known across the globe, and their decision to further expand in our state is a reminder that Wisconsin continues to be a leader in advanced manufacturing and forward-looking businesses.”

WEDC is assisting the project by authorizing an additional $9 million in Enterprise Zone tax credits if the company meets its capital investment and job creation goals by 2024.

“Generac’s commitment to creating innovative, sustainable energy products for the next century makes it a true powerhouse,” said WEDC Secretary and CEO Missy Hughes. “WEDC is pleased to be investing in Generac because Generac is investing in Wisconsin—and in our global future.”

The company’s additional $53 million investment includes the recent expansion of its corporate operations into the Village of Pewaukee with the purchase of a new building, plus the creation of 700 new manufacturing and office jobs throughout the state by the end of 2024. While the company’s global headquarters will remain in Waukesha, the new Pewaukee office at W236N1402 Busse Road will house 300 employees, allowing the company to continue expanding its research and development and headquarters functions to support significant global growth across multiple product lines.

“Generac is experiencing phenomenal demand and growth as the combination of an aging grid and extreme weather are resulting in more frequent and longer-lasting power outages,” said Aaron Jagdfeld, president and CEO of Generac. “We are proud to continue to expand our presence in Wisconsin as we work to meet the incredible market demand. This new facility and our new agreement with the state will allow us to continue to grow Generac to best serve our customers, partners, and our people.”

Founded in 1959 in Wisconsin, Generac introduced the first affordable backup generator and later created the category of automatic home standby generator—a market in which nearly eight of 10 generators sold is a Generac. Today, Generac provides a range of advanced power grid software solutions, backup and prime power systems for home and industrial applications, solar battery storage solutions, virtual power plant platforms, and engine- and battery-powered tools and equipment.

“Generac has a 62-year track record of investing in people and production in Wisconsin,” said Tom Pettit, chief operations officer of Generac. “This announcement affirms the company’s continued commitment as we continue to serve our customers with essential power solutions.”

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