It’s time once again for #FlashbackFriday with the Whitewater Historical Society.

This is the last in our series of business transition photos taken by George Scharfenberg in the 1990’s and early 2000’s. In this case, it is the going out of business sale for the Gift Hutch in 2000.

Many retail businesses have come and gone in downtown Whitewater, but this gift store was one of the longest businesses of the 20th century. Helen Ridge established the store as Helen’s Gift Shop in 1962 and ran the business until 1973, when new owners purchased the business and renamed it the “Gift Hutch.” They operated the store until going out of business in 2000. That’s almost 40 years.

Join us next week for more from the Whitewater Historical Society.

(Photo from the George Scharfenberg collection, Whitewater Historical Society)