Editor’s note: The following announcement was posted on Downtown Whitewater’s Facebook page on Friday morning:
Join us downtown for holiday festivities on this first day of December. It’s parade day, and while mother nature has kept us on the edge of our seats for days, the risk of rain diminishes after 4 pm so we’re ready to have some fun! Dress warmly and join us downtown today. Recapping the various things happening:
– 4 – 5:30 PM visit with Santa at First Citizens State Bank
– 5:15 PM until they run out, take and make crafts and goody bag pickups at the corner of Main and 1st Street
– 5:30 PM while you await the parade, join us by our offices at 150 W Main St to warm your hands and s’more by the fire
– 6 PM Parade time! Best viewing areas will be the 100 and 200 block of West Main Street downtown
– Immediately after the parade join us by the mill pond dam at the interesection of Main and Whitewater for carolers, check out the Park and Whitewater Parks & Recreation pallet tree installation and enjoy the lighting of the tree.
Don’t forget to pop into one of our downtown business for holiday shopping before or after the parade, and warm up with a tasty dinner at one of our incredible restaurants. #dinedowntown #downtownwhitewater #smalltownholiday #lovewhereyoulive
Thank you again to our continued generous sponsor Generac Power Systems Inc. for their investment in this event and the broader community of Whitewater.
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Join us for a magical evening at the Downtown Whitewater’s Annual Parade of Lights- Powered by Generac on Friday, December 1st at 6 p.m.! 
If you can’t make the parade, don’t worry; the Media Services Office will be live-streaming it on Vimeo from 6:00 to 7:15 p.m. Be ready to be amazed by the dazzling lights and festive floats that will light up the streets. After the parade will be the Tree Lighting Ceremony in the grass area just west of the Main Street bridge.
Update: Taylor Zeinert, City of Whitewater Chief of Staff, indicates that the parade will not be livestreamed to Channel 990 due to a signal issue with the equipment.
See above the parade route in green, the detour route in black and the red is the staging area for participants.
Bring your loved ones and get into the holiday spirit! Don’t miss out on this enchanting celebration. See you there!
#HolidayLightsParade #FestiveFun #GetIntoTheSpirit #Whitewater #WhitewaterWI
Not to worry, we’re watching the weather forecast closely. We don’t mind a few flurries on parade day; it just adds to the ambiance of the season. Rain potential is what we keep a very close eye on, so that some of our youngest parade viewers and participants aren’t out in weather not suitable for their safety. We’ll update you if the forecast becomes unfavorable for the parade and tree lighting. That announcement would be made by 9 a.m. on parade day. Thanks for hanging out on the edge of your seat with us as Wisconsin weather is ….well Wisconsin weather. #lovewhereyoulive
Guess who’s coming to the bank! It’s Santa! 
Come take your picture and share some refreshments with the jolly ol’ man himself. He’ll be in the lobby at the First Citizens State Bank main office on Friday, December 1st from 4 p.m. – 5:30 p.m. (before the 6 p.m. parade). Plus – bring Santa a letter (print from here or pick up at the bank) and they’ll have a random drawing for Culver’s Gift Cards. They’ll also be accepting non-perishable food items for the Whitewater Food Pantry. Happy Holidays!
