It’s time once again for #FlashbackFriday with the Whitewater Historical Society. The Whitewater Historical Society wishes everyone a Merry Christmas via this greeting postcard from 1917 sent to Clara Williams of Whitewater. Many think that the modern image of Santa came from the Coca Cola advertisements in the 1930s, but this 1917 card shows that modern Santa was already illustrated in the early 20th century.

(Whitewater Historical Society, greeting post card collection)