UW-Whitewater adds lettermark logo to Warhawk athletics brand

Written by Chris Lindeke | Graphic by Chris Hilbelink

The University of Wisconsin-Whitewater has unveiled a lettermark logo to enhance and expand the visual identity of Warhawk Athletics while honoring its longstanding tradition of athletics excellence.

The “W”-shaped lettermark was designed to be a complement to the Warhawk head logo that has been a prevalent part of the university brand for the last 25 years, as intercollegiate teams built UW-Whitewater into a consistent, national powerhouse.

“When I talk to recruits and their families, or connect with alumni, I’m reminded that our brand is about more than a logo — it’s about what it stands for,” said Ryan Callahan, assistant chancellor and director of intercollegiate athletics. “This new mark captures that intensity. It feels competitive, confident, and authentically Warhawk.”

The lettermark embodies the spirit of Warhawk Athletics — the stories that lead up to championship moments and the pride felt across campus and the broader community.

The new mark is not a replacement or rebrand. It is an intentional addition to an already strong identity.

“This is not a departure from who we are — it’s an evolution,” said Ann Stadler, assistant chancellor for marketing and communications. “We wanted to create something that feels uniquely ours — something that honors where we’ve been and represents where we’re going.”

The new logo was designed by Chris Hilbelink, art director of University Marketing and Communications, in partnership with Warhawk Athletics. A focus group that included UW-Whitewater students, faculty, staff, alumni, and stakeholders engaged with university leaders to share feedback throughout the creative process.

The lettermark will begin appearing later this year across select athletics applications, including warm-up gear, uniforms, digital platforms, and merchandise available through the UW-Whitewater Bookstore.

UW-Whitewater brand identity and guidelines »

UW-Whitewater Athletics has claimed 21 team national championships, including 18 in the last 25 years, and is an established, perennial national power as a member of NCAA Division III. Warhawks champion a cultural tradition of student-athletes prepared to succeed far beyond sports. In 2024-25, each of the Warhawks’ 20 programs achieved a team grade point average above 3.0, and Warhawk teams engage in thousands of hours of community service annually.

Editor’s note: This press release was provided by UW-Whitewater.

The University of Wisconsin-Whitewater baseball team claimed their third-straight Wisconsin Intercollegiate Athletic Conference regular season title with a doubleheader sweep over UW-River Falls on Sunday. The Warhawks extend their win streak to 30 games, improving to 22-0 in WIAC play and clinching the 24th regular-season title in school history.

To start the day, the Falcons took an early lead with a sacrifice fly run in the top of the second. The Warhawks were able to answer back, taking the lead with two runs in the fourth. Landen Seymour (Rockton, Ill./Honongah) drew in a run on a groundout to get the Warhawks on the board, followed by an RBI double from Dominick McVay. IN the fifth, Aaron Holland (Wheaton, Ill./Wheaton North) tacked on his own run with an RBI double to take a 3-1 lead after five complete.

UW-River Falls was able to tie up the game in the 6th inning, scoring two runs in the frame. The Warhawks were quickly able to get back ahead, with McVay hitting an RBI double to put the Warhawks back on top. Jackson Koenig (Blaine, Minn./Blaine) traded places with McVay for his own RBI double, putting the Warhawks up by two runs. 

Sam Steuber (Muskego, Wis./Muskego) worked through the first 6.0 innings, able to pick up the win with the Warhawks taking the lead in the bottom of the sixth. Ethan Wickman (Spring Green, Wis./River Valley) came in pitching the final three innings to earn the save. Wickman didn’t allow a single hit in the final three frames, striking out two. 

The Warhawks added more insurance runs to build their lead on the Falcons. Evan Olson (Kimberly, Wis./Kimberly) added a sacrifice fly in the 7th. Danny Hopper (Palatine, Ill./Palatine) added a run in the 8th from a sacrifice bunt. Andy Thies (Tallahassee, Fla./Lawton Chiles) put the final touches on the game with a two-run homer to push the Warhawks to the 9-3 win.

In game two, the Warhawks pulled ahead to a run-rule victory, defeating the Faclons 10-0 in 8 innings. 

The Warhawks scored three runs in the third inning thanks to a lead-off home run from Aaron Holland (Wheaton, Ill./Wheaton North). Leyten Bowers (Mineral Point, Wis./Mineral Point) RBI single & Landen Seymour’s (Rockton, Ill./Honongah) sacrifice fly put the Warhawks up 3-0. 

The fifth inning was even larger, with five runs coming in from three hits. Andy Thies (Tallahassee, Fla./Lawton Chiles) singled to load up the bases, before a balk scored McVay & advanced the runners over. Evan Olson (Kimberly, Wis./Kimberly) cleared the bags for a 2-RBI single, before Leyten Bowers (Mineral Point, Wis./Mineral Point) found the pitch he wanted for a two-run shot down the left field line. Bowers’s homer put the Warhawks up 8-0. 

Danny Hopper (Palatine, Ill./Palatine) added another run in the 5th, followed by Evan Olson (Kimberly, Wis./Kimberly) hitting his third RBI of the game to get the run-rule win. 

Ben Lee (Amherst, Wis./Amherst) pitched a shutout 6.0 innings to earn the win in game two. Lee only allowed three hits & walked one with three strikeouts. 

The Warhawks enter the last week of WIAC regular-season play with five games to go. On Wednesday, UWW will head up to Eau Claire to finish out the rain-out game from April 13th. The Warhawks will finish out the regular season with a four-game home stand against UW-Stout on May 1st & May 2nd. 

The Whippet track and field team found themselves in some great competition on Friday night as they travelled to Watertown for the Gosling Invitational. Facing some of the top Division I schools in the area, the young Whippets competed well and put up some great performances and personal bests. Highlighting the evening for Whitewater on the girls’ side was senior Sydney Schilt. In her first outdoor appearance of the season, Schilt went head-to-head with defending Division I State Champion, Kyenret Rinkam of Brookfield Central, and Janesville Parker’s Harper Brandenburg, in the 100 M Dash. Schilt did not disappoint as she finished third in 12.58, putting her number 4 all-time on the Whippet Top Ten list, .02 ahead of former teammate, Kindyl Kilar. Schilt came back later in the meet and won the 200 in a time of 26.47. The 4X100 M Relay, composed of Emy Islas, Schilt, Emma Maas, and Emery Kachel, finished 2nd to Middleton in a season-best time of 52.46 as Kachel raced home on the anchor leg. Mya Graves-Koran ran her fastest time of the season in the 100 M Hurdles, placing 7th in 18.66. Maddi Morton, competing for the first time this season in the pole vault, cleared the 7 foot barrier, and Virginia Nelson ran season bests in the 1600 and 3200, as did Delaney Hammack in the 800.

The Whippet boys also found their way to some great performances as Langdon Coburn continued to show why he is one of the area’s top pole vaulters, winning his specialty with a vault of 13 feet. Ty Bucholtz placed 3rd in the 110 M hurdles in a field that included some of DI’s best hurdlers. Bucholtz’s time of 15.48 placed him at number 9 all time on the Whippet Top Ten list. Freshman Cason Boudreau continued to impress with an 8th place finish in the 300 M hurdles running 45.17. The 4X800 M relay composed of Angel Kilar, Wyatt Esch, Carlos Aguilar, and Tyler Carollo rolled to a season best of 9:51. Vinnie Juette, Mateo Bazeley, Evan Leising, and Aaron Garcia ran a season best time of 1:36.29 in the 800 M Relay placing 6th. Freshman Bastian Portales ran 58.94 in his first ever 400 M race and Trevor Piper continued an upward trajectory in the discus, a new event for him.

The Whippets travel to Brodhead on Tuesday to take on Delavan, Jefferson, and Brodhead in a quadrangular.